POSIM Credit Card Processing

Gift Cards

POSIM developed Gift Card integration to help business owners increase their sales.

Gift Cards are enormously popular as marketing vehicles in the major chains--Nordstrom, Saks, Barnes & Noble, Nike, Circuit City, and Starbucks to name just a few. And it is easy to understand why they are so popular.

From the customer’s perspective: it is a fast, easy way to shop for a gift. And when purchased as a "cash card" for the user themselves (like at Starbucks), it provides an easy way for the customer to shop because it eliminates the need for cash along with the accumulated coins that are given back as change.

And from the retailer’s perspective, the picture is even better:

>	Gift Cards give you the opportunity to get TWO customers into your store...both the “Giftor” and the “Giftee”
>	40% of Gift Card recipients spend more when visiting the store than the actual value of their Gift Card
>	You have the 'float' of the money on account
>	Up to 15% of Gift Card recipients don’t ever use their Gift Card (leaving the money in the retailer’s pocket)...this more than offsets the cost of the Gift Cards!

When a Gift Card is sold, you identify the specific Gift Card number by scanning the barcode or swiping the magstripe (depending on which Gift Card type you have selected. A similar screen will appear when a Gift Card is redeemed.

Each time that Gift Card is used, POSIM tracks the activity on that specific Gift Card within your POSIM database.

Through POSIM's Gift Card Report you always have access to information on all Gift Cards, including the activity and the balance remaining on each Gift Card. You can report on specific Gift Cards, or on all of them, or only those with a remaining balance.

You can provide your own Gift Cards, or you can purchase your Gift Cards through POSIM. The Gift Cards issued by POSIM are available in small quantities, and are 'married' to your specific POSIM database (making them more secure from unauthorized copies).

Examples of Gift Cards printed by POSIM are shown below. You can see the impact of a full-color option (shown on the left), as well as how effective a simple black-and-white option is (shown on the right). In both cases, the back of the Card is black text on white, and should identify you (company name, address, telephone, URL) as well as any disclaimers as to redeeming the Card. In addition, the back will include the Card's unique barcode or magstripe, depending on which option you select.

We support re-loading Gift Cards so that your customer can re-use it again and again. And the Gift Card Report provides an up-to-date status of all Gift Cards with an outstanding balances remaining on each.

NOTE; The following two samples are reduced in size to fit on this website; actual size of the Gift Cards are the same size as a standard credit card.

Full color with magstripe <--option

One color with barcode option-->

Set up is easy...you simply provide the graphic in any of several graphic formats (i.e.: jpg, pct, etc.). If you don't have a graphic, POSIM can work with you to select a font for your use.

Pricing depends on several parameters: the quantity of cards ordered, whether you select one-color vs full-color for the front of the card, and whether you select the magstripe vs barcode option. At the minimum order quantity of 100 Gift Cards, pricing currently ranges from $1.15 per card for the one-color with barcode option, to $1.50 per card for the full-color with magstripe option. Naturally, as the quantity increases, the price per card goes down. There is a one-time set up fee for the first order of any design, and this includes help with the layout if needed, as well as a proof to approve.

We hope that you will make use of this feature which can help generate additional sales dollars and strengthen your bond with your customers.